But Coca-Cola was sure that this new formula made the new Coca-Cola No Sugar the best product they’ve released, but we couldn’t say that ourselves... so we asked people if this could be the Best Coke Ever, we needed them to try it and decide themselves.
We developed the global platform and campaing for this launch.
Agency: Mercado McCann
Production for Best Coke Ever? and Debate: Rebolución - Directors: Los Pérez
Production for Dinosaur and Neighbors: Reino Buenos Aires
Client: Coca-Cola
Awards:
DIENTE (ARGENTINA CREATIVE CIRCLE)
Film - Silver - Gold x3 - Grand Prix
Craft TV - Gold