Glory Weather - Conmebol
CONMEBOL, the South American Football Confederation, asked us to develop two campaings to communicate the finals of the biggest continental club tournaments way before we knew who was playing the finals.
One is an established 60 year old tournament: CONMEBOL Libertadores.
One is an established 60 year old tournament: CONMEBOL Libertadores.
For me - Conmebol
...And the other is a very fast growing tournament: CONMEBOL Libertadores Femenina.
But both share one key thing in common: Passion for Football.
But both share one key thing in common: Passion for Football.
Oaths - Netflix
Developed for Netflix for the FIFA World Cup Qatar 2022.
Netflix wasn’t a sponsor of anything but it still wanted to be a part of the conversation.
And since we couldn’t use the players from the National Team, we went to their families.
Netflix wasn’t a sponsor of anything but it still wanted to be a part of the conversation.
And since we couldn’t use the players from the National Team, we went to their families.
Herons - Inter Miami
Inter Miami are arguably one of the biggest most well known clubs in the world right now.
And we got to change their crest for a day.
Even though “Miami” is in their name, since their foundation they’ve been playing in Fort Lauderdale, so when they told us that they were annoucing the construction of their new stadium, their new home, in the heart of Miami, we knew we had to do something big to tell this.
This wasn’t just a move, it was a migration, this is way we decided to use the herons as the protagonist of this campaing.
For a day we took the herons from the Inter Miami crest without telling anyone what was happening, and finally when everyone was theorizing the reason we realesed a film telling what was happening.
And we got to change their crest for a day.
Even though “Miami” is in their name, since their foundation they’ve been playing in Fort Lauderdale, so when they told us that they were annoucing the construction of their new stadium, their new home, in the heart of Miami, we knew we had to do something big to tell this.
This wasn’t just a move, it was a migration, this is way we decided to use the herons as the protagonist of this campaing.
For a day we took the herons from the Inter Miami crest without telling anyone what was happening, and finally when everyone was theorizing the reason we realesed a film telling what was happening.
Intimate Strangers - Coca-Cola
Inter Miami are arguably one of the biggest most well known clubs in the world right now.
Intimate Strangers: Stands
Intimate Strangers: Bar
Intimate Strangers: Train Station
Intimate Strangers: Office
Rating - TyC Sports
Broadcasters hide their low ratings, but TyC Sports shows them with pride, because sometimes those low rating aren’t faithful to the level of emotion and national pride shown.
Sun - TyC Sports
This commercial was filmed and aired in the 4 days after Argentina lost to Saudi Arabia in their debut at the FIFA World Cup Qatar 2022, and before playing México.
If Argentina lost against México it was out of the tournament in what would’ve been Messi last FIFA World Cup and the most humilliating participation in Argentina’s FIFA World Cup history.
Thank you TyC Sports for having the courage of letting us say this. The rest was history.
If Argentina lost against México it was out of the tournament in what would’ve been Messi last FIFA World Cup and the most humilliating participation in Argentina’s FIFA World Cup history.
Thank you TyC Sports for having the courage of letting us say this. The rest was history.
Christmas Box - Banco Galicia
Christmas is a time of giving. In Argentina even big companies give their employees a gift basket filled with sweets to enjoy during the holidays. Here we call it a Christmas Box. But if you’re an entrepaneur or an independent worker, you only see Christmas Boxes on subways, busses and trains, carried by other people.
Well with Banco Galicia, we decided to change that.
Well with Banco Galicia, we decided to change that.
Football's User Manual - YPF
How can the ball, the most gifted toy in Argentina, not come with a user manual when every other toy does?
We asked the World Champions Lionel Messi, Rodrigo de Paul and Lionel Scaloni to change that
We asked the World Champions Lionel Messi, Rodrigo de Paul and Lionel Scaloni to change that
Football's User Manual: Videocase
I Read You, Messi - YPF
I Read You, Messi
Ovat10n - YPF
How can we show Messi our love and respect without being invasive?
Well, we know exactly the route he, and the whole National Team, does when they play in Buenos Aires. So we made a +300 meters OOH to tell him. It probably wasn’t enough.
Well, we know exactly the route he, and the whole National Team, does when they play in Buenos Aires. So we made a +300 meters OOH to tell him. It probably wasn’t enough.
Marito - YPF
Before the FIFA World Cup 2022, YPF, the biggest company of Argentina and one of the main sponsors of the Argentina National Team decided to offer an adidas Argentina jersey and an adidas offical FIFA World Cup ball at a very good price.
The challenge was that we had to make one ad for two products, so we had to find something that linked them in a new and organic way.
That’s when Marito de Stéfano comes in. The kit manager for the Argentina National Team. For the last 20 years he’s been folding jerseys and inflating balls.
And when we thought of him to be the face of this campaing we realized something... he has acces to the most wanted things in the world: Messi jerseys and a FIFA World Cup balls, so people most bother him constantly asking for them.
Also we got to film with Leo Messi for this which is always an unbelievable experience.
The challenge was that we had to make one ad for two products, so we had to find something that linked them in a new and organic way.
That’s when Marito de Stéfano comes in. The kit manager for the Argentina National Team. For the last 20 years he’s been folding jerseys and inflating balls.
And when we thought of him to be the face of this campaing we realized something... he has acces to the most wanted things in the world: Messi jerseys and a FIFA World Cup balls, so people most bother him constantly asking for them.
Also we got to film with Leo Messi for this which is always an unbelievable experience.
Salamis - Paladini
Paladini is a cold cuts brand that among other things makes great salami.
And in Argentina, a “salami” is a person that’s not very smart or that said something a bit stupid.
So when the Argentina National Team won everything we wanted to admit that in the beggining we all had our doubts about the coach, the goalkeeper and some of the players... basically we all ended up being salamis.
And in Argentina, a “salami” is a person that’s not very smart or that said something a bit stupid.
So when the Argentina National Team won everything we wanted to admit that in the beggining we all had our doubts about the coach, the goalkeeper and some of the players... basically we all ended up being salamis.
Fill Your Panini - Paladini
Paladini is a cold cuts family brand from Rosario, Santa Fe. Known all over the country they wanted to be part of the conversation during the FIFA World Cup Qatar 2022.
The issue? They didn’t sponsor the National Team, nor the tournament, they didn’t sponsor anything.
But a couple months before the start of the tournament something was happening in Argentina... there was a craze around a shortage of Panini collectable stickers that made national government become involved.
So at that point we realized something: Panini is a worldwide known brand of collectable stickers, and it is also a worldwide known kind of sandwich.
And Paladini knows everything about what goes in a Panini.
The issue? They didn’t sponsor the National Team, nor the tournament, they didn’t sponsor anything.
But a couple months before the start of the tournament something was happening in Argentina... there was a craze around a shortage of Panini collectable stickers that made national government become involved.
So at that point we realized something: Panini is a worldwide known brand of collectable stickers, and it is also a worldwide known kind of sandwich.
And Paladini knows everything about what goes in a Panini.