La Argentina Hotel - TyC Sports

On the 18th of December 2022 the Argentina National Team won the FIFA World Cup in Qatar for the third time in its history, and by doing so it added a third star over it’s crest.

A year to the date we found “La Argentina”, a small hotel located in the town of San Bernardo, that only had two stars...

So, as a celebration for the anniversary of the victory in Qatar, we decided to do all the upgrades necessary to make “La Argentina Hotel” and the Argentina National Team have the same amount of stars... as it should be.

And we captured everything on this short film acted by the real hotel owner and employees.

Agency: Mercado McCann
Production: Virgen Films - Director: Martín de Escalada
Client: TyC Sports

Awards:
CANNES LIONS
Entertainment for Sport - Brand Storytelling - Bronze
Film - Single market campaign - Bronze
Entertainment - Social behaviour & cultural insight - Shortlist
Film - Social behaviour & cultural insight - Shortlist

NEW YORK FESTIVALS
Best of show
Branded Content - Grand Award
Branded Content - Gold
Activation - Gold

LÁPIZ DE PLATINO
Best Digital Marketing - Platinum
Digital Marketing - December - Silver
Film - January - Gold

AD AGE
Creativity Pick of the day

ECHO LATAM
Entertainment, Media & Sport - Silver