I might be exagerating but it was the FIFA World Cup Qatar 2022 final between Argentina and France,
so maybe not so much.
In the 122’ 43” Emiliano “Dibu” Martinez made a save that meant a third star on the crest of the Argentina National Team.
And to make that save he shaped his body like a star.
So for the anniversary we covered the country with an interactive OOH
asking argentines to draw the star that gave us the star.
Agency: Mercado McCann
Client: adidas