La Argentina Hotel - TyC Sports
On the 18th of December 2022 the Argentina National Team won the FIFA World Cup in Qatar for the third time in its history, and by doing so it added a third star over it’s crest.

A year to the date we found “La Argentina”, a small hotel located in the town of San Bernardo, that only had two stars...
 
So, as a celebration for the anniversary of the victory in Qatar, we decided to do all the upgrades necessary to make “La Argentina Hotel” and the Argentina National Team have the same amount of stars... as it should be.

And we captured everything on this short film acted by the real hotel owner and employees.
Agency: Mercado McCann
Production: Virgen Films - Director: Martín de Escalada
Client: TyC Sports

Awards and honors:
CANNES LIONS
Entertainment for Sport - Brand Storytelling - Bronze
Film - Single market campaign - Bronze
Entertainment - Social behaviour & cultural insight - Shortlist
Film - Social behaviour & cultural insight - Shortlist

NEW YORK FESTIVALS
Best of show
Branded Content - Grand Award
Branded Content - Gold
Activation - Gold

CLIO SPORTS
Film - Branded Content - Gold
Experience and Activation - Branded Content - Gold
Film - Fan Engagement - Silver
Film - 61 seconds to 5 minutes - Silver
Experience and Activation - Fan Engagement - Silver
Experience and Activation - Events and Activations - Silver
Film - Direct - Bronze

CLIO ENTERTAINMENT
Film - Fan Engagement - Gold

OJO DE IBEROAMÉRICA
Sports - Grand Award
Content - Grand Award
Best Idea of Argentina - Gold
Film - Content - Gold
Content - Audiovisual - Gold
Content - Local Brand - Gold
Sports - Services - Gold
Sports - Audiovisual - Gold
Sports - Local Brand - Gold

EPICA AWARDS
Branded Content - Film & Series - Gold

LONDON INTERNATIONAL AWARDS (LIA)
Branded Content - Scripted Short Film - Silver

LÁPIZ DE PLATINO
Film - Platinum
Digital Marketing - Platinum
Film - Gold
Digital Marketing - Silver

DIENTE (Argentina Creative Circle)
Film - Script - Gold
Film - Entertainment & Content - Silver
Film - Over 120" - Silver

WHITE SQUARE AWARDS
Grand Prix
Best of Creative Contest
Best of Marketing Services Contest
Integrated - Collaboration of Brands - Gold
Branded Content & Entertainment - Visual Branded Content - Gold
PR - Use of events & stunts - Gold
Campaigns - Media / Entertainment - Gold
Reach - PR - Silver

AD FORUM PHNX AWARDS
Strategy & Technique - Branded Content and Activation - Gold
Film - Creative Idea - Silver

ECHO LATAM
Entertainment, Media & Sport - Silver

ONE SHOW
Branded Entertainment - Merit Award
Film & Video - Merit Award

AD AGE
Creativity Pick of the day
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