Lucky Sponsor - Schneider
In 2019 Quilmes, who had been the official sponsor of the Argentina National Team for +35 years left. Leaving a total of ZERO trophies to show for it. And leaving at probably the lowest point of the national team.
And that same year Schneider decided to show up and become the new sponsor.
Since then, Argentina won every trophy it played (1 Copa America, 1 Finalissima, 1 World Cup), so for the 2024 Copa America in the US, we asked Argentina to imagine how those previous 35 years would’ve played out if Schneider was always the official sponsor
Agency: Mercado McCann
Production: Virgen Films - Director: Martín de Escalada
Client: TyC Sports

Awards and honors:
CANNES LIONS
Media - Challenger Brand - Bronze

LONDON INTERNATIONAL AWARDS (LIA)
Creativity in Media - Challenger Brand - Bronze

CLIO SPORTS
Integrated - Bronze
Creative Effectiveness - Bronze
Film - Fan Engagement - Shortlist

LÁPIZ DE PLATINO
Film - Gold
Radio - Gold
Digital Marketing - Silver
Strategy and Creativity in Media - Silver

DIENTE (ARGENTINA CREATIVE CIRCLE)
Media - Integral campaign - Gold
Creative Effectiveness - Strategy - Gold
Media - Idea in media - Silver
Film - Up to 60" - Silver
Radio - Campaign - Bronze

OJO DE IBEROAMÉRICA
Sports - Product - Silver
Sports - Context and Actuality - Silver
Film - Up to 121" - Bronze
Effectiveness - Strategy and creativity - Bronze

EFFIE LATAM
Alcoholic drinks - Silver
Topical Marketing - Silver

EFFIE ARGENTINA
Alcoholic drinks - Bronze

ECHO AWARDS
Best Use of Digital Advertising - Gold
Best Use of Video Content - Gold
Best Use of Social - Silver
Consumer Products and Services - Bronze

ECHO LATAM
Specials - Grand Prix
Channels - Grand Prix
Video Content - Gold
Branded Content - Gold
Social Media - Gold
Integrated Campaign - Gold

+DIGITAL
Integral - Gold
Sports - Silver
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