The First Dance - TyC Sports
During the FIFA World Cup 2026 everyone was talking about Leo Messi’s “Last Dance”, but TyC Sports (Argentina’s biggest sports channel) was the only one that could talk about Messi’s “First Dance”
Back in 2004, no one knew who Lionel Messi was. Specially no one in Argentina. But when the Argentina Football Association found out that Spain wanted to convince Messi to play for them, they organized a match out of nowhere… to seal him for ever.
Agency: Mercado McCann
Production: Primo - Director: Ramiro Nobrega & Sofi Tau
Client: TyC Sports
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