so creating the global campaing for Coca-Cola for the FIFA World Cup Qatar 2022 was a pretty unreal experience.
We developed the platform Believing is Magic which became the global platform for everything relating Coca-Cola with football.
Under that same platform we also developed the global campaing for the FIFA World Cup Qatar 2022
and the FIFA Women World Cup Australia-New Zealand 2023.
For the FIFA World Cup Qatar 2022 Believing was centered round all of the things we do in order to help our team win. It doesn’t matter that we might be thousands of miles away from the stadium where the match is taking place, there is Magic in making a promise or wearing our lucky underwear.
We developed a limited edition of Coca-Cola cans with different promises that wear translated to more than 60 langueges for mor than 40 countries all over the world.
Agency: Mercado McCann
Production: Rebolución - Director: Armando Bó & Federico Cummins
Client: Coca-Cola
For the FIFA Women World Cup Australia-New Zealand 2023 Believing was centered around all of the little girls that grew up without many examples of people that they could look up too, so they became the examples for the little girls of today.
Agency: Mercado McCann
Production: Virgen Films - Director: Bianca Poletti
Client: Coca-Cola