The issue? They didn’t sponsor the National Team, nor the tournament, they didn’t sponsor anything.
But a couple months before the start of the tournament something was happening in Argentina... there was a craze around a shortage of Panini collectable stickers that made national government become involverd.
So at that point we realized something: Panini is a worldwide known brand of collectable stickers, and it is also a worldwide known kind of sandwich.
And Paladini knows everything about what goes in a Panini.
Agency: Mercado McCann
Production: Rebolución - Director: Watta Fernández
Client: Paladini
Awards:
DIENTE
Film - Gold