And we got to change their crest for a day.
Even though “Miami” is in their name, since their foundation they’ve been playing in Fort Lauderdale, so when they told us that they were annoucing the construction of their new stadium, their new home, in the heart of Miami, we knew we had to do something big to tell this.
This wasn’t just a move, it was a migration, this is way we decided to use the herons as the protagonist of this campaing.
For a day we took the herons from the Inter Miami crest without telling anyone what was happening, and finally when everyone was theorizing the reason we realesed a film telling what was happening.
Agency: Mercado McCann
Production: Rebolución - Director: Seba López
Client: Inter Miami