The challenge was that we had to make one ad for two products, so we had to find something that linked them in a new and organic way.
That’s when Marito de Stéfano comes in. The kit manager for the Argentina National Team. For the last 20 years he’s been folding jerseys and inflating balls.
And when we thought of him to be the face of this campaing we realized something... he has acces to the most wanted things in the world: Messi jerseys and a FIFA World Cup balls, so people most bother him constantly asking for them.
Also we got to film with Leo Messi for this which is always an unbelievable experience.
Agency: Mercado McCann
Production: Virgen Films - Director: Marcelo Szechtman
Client: YPF
Awards:
DIENTE (ARGENTINA CREATIVE CIRCLE)
Film - Silver