How about finding a young adult whose name is literally “Drink Schneider”.
Sounds farfetched right?
Well... he really exist.
Here is his real Instagram account: instagram.com/tomasschk/
This is the story of Tomás Schneider (Drink Schneider), a young future accountant from Paraná, Entre Ríos who we turned into the face of a beer brand.
This is the first campaing we did with Drink, the campaing where we introduced him to the world showing his real ID on national television.
Agency: Mercado McCann
Production: The Movement - Director: Kevin Z.
Client: Schneider
Awards:
DIENTE (ARGENTINA CREATIVE CIRCLE)
Film - Gold
Once the character was already a hit and everyone knew his name, we did a classic summer jingle about his holidays.
Agency: Mercado McCann
Production: The Movement - Director: Kevin Z. & Rocío Gastaldi
Client: Schneider
On the third year of the campaing, we wanted to highlight the fact that our protagnist is not lucky because his name is “Drink”, but he is lucky because his surname is “Schneider”.
Agency: Mercado McCann
Production: Fight Films - Director: Pucho Mentasti
Client: Schneider